International Commerce Exchange To Promote New Commercial Partners Via PR Newswire Worldwide Buyers And Sellers Gain Key Visibility

NEW YORK, Feb. 1O /PRNewswire/

International Commerce Exchange Systems, Inc., the fast-growing New York-based buyer/seller network, has added news release distribution to its range of services publicizing vendors worldwide who join the marketing company to connect with buyers for their merchandise. The news releases will be transmitted via PR Newswire, the world's leading distributor of corporate news to the media and financial community. The announcement was made today by Avi Dahan, Vice President of Strategic Development at ICES.

"ICES has a variety of proactive marketing programs which generate sales leads for our vendors," said Dahan. "The addition of notifying key publications and other relevant print and broadcast media regarding new partnerships is a meaningful enhancement to our e-mail, fax and online efforts. And PR Newswire is certainly the premier method of accomplishing this task," he added.

With this new component, relevant new relationships established by ICES with international vendors who sign up with the company, to make the availability of their goods accessible to ICES' extensive list of thousands of potential buyers, will be publicized via PR Newswire to appropriate media.

Established in 1996, ICES is a targeted marketing company that uses technology -- including the Internet, fax and email -- to link its members worldwide to buy and sell merchandise, and establish business relationships with partners anywhere in the world. Through ICES' innovative network, availability of merchandise from a member company is immediately forwarded electronically to potential buyers who have been screened and profiled based on their industry categories. The company now has affiliate offices in
14 nations.

PR Newswire is the world's largest electronic distributor of full-text corporate news releases to the media and financial community. Headquartered in New York, PRN has 27 bureaus nationwide and recently opened an office in London. Other services include broadcast fax, broadcast e-mail, fax-on-demand, and services centered on its award-winning Website prnewswire.com.

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